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Writing a Press Advisory

The purpose of a press advisory is to notify reporters of an upcoming event. Here are tips on how to write a press advisory:


1. Make or use an attractive letterhead.
2. Add the traditional heading:
Date
Add "Press Advisory" to the top
"Contact:" Add the name and phone numbers of your spokesperson
3. State the nature of the event with the time and place. Be sure to include who, what, where, when, and why.
4. If applicable, add in bold face, “Photo Opportunity.” Include a description of what will be photographed (i.e. A 2 ft x 4 ft paycheck will be displayed with the bi-weekly wage of a direct care worker).

Sample Press Advisory